Search Engine Optimization

What is SEO?

 SEO stands for Search engine optimization. SEO can be used for improving your website in ranking on search engines.

Search Engine Optimization

Search Engine Optimization is significant not just for getting top-notch guests from search, but on the other hand it's a method to improve the user-friendliness of your website and increase its credibility. 

"Everyone wants to see their website at the top rank in search engine results pages (SERP). Search engines are Google, Bing, Yahoo. With the use of SEO, you can improve your website rank on search engines."

Search engines are using complex algorithms to evaluate which pages to include in their index and the order they show these pages in the search results.

The search engine has a unique voice searching feature to speak the keyword. The keyword is a particular word used to search in search engines. When you search for any information in search engines then SEO is the way to speak to search engines in a language. Users get easily understandable information about your website.

Types of SEO-

• On-Page SEO

• Off-Page SEO

On-Page SEO-

On-Page & On-Site SEO both are the same. It is used the practice of optimizing elements on a website in order to rank higher and earn more relevant traffic from search engines. On-page SEO refers to optimizing both the content and HTML source code of a page.

Off-page SEO-

The off-page SEO technique is acquiring backlinks, which points to our site, which is called off-page SEO.

Always use the main points & factors of on-page SEO.

• Use short page titles & H1 Tags is compulsory

• Use relevant and SEO-friendly URL

• Meta description.

• Subheadings and Header Tags are compulsory.

• Keyword Placements be careful.

• Provide a Good User Experience Interface.

• Use Internal Links in Your Content.

• Give External or Outbound Links.

• Spread secondary or LSI keywords in Content.

• Image Optimizations is compulsory.

•  Video Optimization is also compulsory.

• Use always Call-To-Action.

• Implement Proper Schema Markup on Website.

• Make Sure Your Website Is Crawlable and Indexable in GSC.

• Tracking and Targetting the Right Keywords.

• Satisfy Search Intent.

• Optimize for Voice Searches in search engines.

• Use Modifiers in Your Titles and Keywords Is CompulsoryIin Content.

• Optimize for Featured Snippets.

• Write An Attractive introduction.

• Always Write Relevant, Quality-based, Long-Form Content.

• Add Social Sharing Buttons On Website.

• Improve your Page Loading Speed.(Good loading Speed 3 Seconds).

• Mobile-First Indexing and Responsive Design of your Website.

• Place a Reviews and Comment Section in Google searching & Website comment section.

On-Page SEO is used for the web-page main points are:

1. Content of Page.

The content of the page is the main factor in On-Page SEO. Always choose a specific topic for content writing.

2. Title tag.

A title tag is a very important factor after the content of the page. Always include the topic in the title tag.

3. URL.

Include topic in URL.

This is a good example of a URL structure. HTTP://www.xyz.com/2020/08/search-engine-optimization.html

This is a bad example of URL structure:
HTTP://www.xyz,com/title/tt0468569

4. Image Alt Text.

 Include topic in the image alt text. Always provide unique content to about the given topic.